Ciba Vision was established in 1980 and today is the biggest contact lens manufacturer in the world. It offers more types of contact lenses than any other company including coloured lenses, toric lenses, daily disposable contact lenses and contacts for continuous wear. The most popular brands from Ciba Vision are Air Optix, Freshlook and Dailies. Due to wide selection of products they offer, they have got millions of devoted customers who cannot imagine wearing anything else than Ciba products. In 2013 Ciba Vision joined forces with Alcon, a branch of Novartis pharmaceutical company.