27. July 2012 07:45
Magic, a novel brand of contact lenses, has been given the 2012 Gold Award for Brand and Identity Experience at the Cannes Lions International Festival of Creativity.
In addition, Magic has also been praised for its manufacturer’s integrated marketing approach, which consists in maintaining extreme consistency between all the elements used in its product-related marketing and advertising activities (such as Magic’s logo, website, packaging, in-store merchandising, etc.).
So far, Magic contact lenses have received several such awards, as they have also been recognised at the CLIO and The One Show.
The new lenses boast the world’s flattest pack, which is only 1 mm thick (just like a standard credit card). This results in a significant increase in patients’ convenience.
In addition, the flat pack is very hygienic and makes it easier to handle contact lenses without touching their inner surface (which is very important, as it prevents the contamination of the part of the lens that touches the surface of the eye).