17. June 2012 07:20
Kristen Stewart, Kim Kardashian and Julianne Moore are among a number of celebrities who have recently used coloured contact lenses for professional and personal reasons, making such contacts even trendier than before.
Celebrities have a huge impact on fashion trends around the world. Actors, musicians, models or television presenters influence the way many fashion items are perceived, coloured contact lenses being counted among them. And some celebrities’ fans quickly start to copy their idols’ styles. For instance, when Kim Kardashian made photos of her wearing grey contacts available, retailers noticed a significant increase in demand for such lenses.
According to industry experts, the trend will become even stronger due to the increasingly visible presence of celebrities wearing coloured contact lenses in the media. The popularity of films featuring supernatural creatures (zombies, vampires, werewolves, etc.) makes it even more likely, as glossy magazines and entertainment-related websites are full of pictures of Kristen Stewart or Robert Pattinson wearing coloured contacts as part of their makeup.