by Greg Fisher
3. October 2011 13:06
The Paris Hilton brand currently includes clothes and perfume, but it may soon also include contact lenses and some other vision correction products.
Beanstalk, a global brand licensing agency, has made arrangements with OEM to develop a line of contact lenses, sunglasses and eye glasses frames, which will be sold under the brand. According to Beanstalk’s international managing director, Ciaran Coyle, the products will be sold in Asia first.
Coyle also stated that OEM is a major player on the Asian eyewear market and successfully developed vision correction products for a number of global companies. In addition, Coyle believes that OEM understands Paris Hilton’s unique design sense, so the new lines of contact lenses and glasses will be must-have products for all fashion-conscious individuals in Asia next year.
Paris Hilton is a great-granddaughter of Conrad Hilton, the founder of Hilton Hotels. Apart from promoting her brand, she plays in films, sings and works as a model.
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