by Joel Harrison
1. July 2011 14:26
CooperVision, a global manufacturer of contact lenses (its product range includes such brands as Expressions®, Frequency® and Proclear® lenses) has undergone a process of rebranding carried out by Siegel + Gale, an internationally famous branding company.
As a result, Siegel + Gale claims, the contact lens producer has a "vivid new brand identity", which should have a significant effect on its market share. In addition, the rebranding process is supposed to have given CooperVision a new brand platform, an important factor with respect to the positioning of the company, allowing it to increase its sales and brand recognition around the world.
The new motto that CooperVision has adopted is ‘We bring a refreshing perspective that creates real advantages for customers and wearers’ and, as Siegel + Gale argues, shows the uniqueness of CooperVision’s approach to the contact lens industry. Moreover, it is to emphasise the positive aspects of the lifestyle changes that wearing contact lenses brings.
CooperVision has facilities in five continents, providing contact lenses in practically every place they are used, focusing on premium specialty lenses.
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