by Joel Harrison
18. June 2011 14:02
The newest product launched by Johnson & Johnson on the contact lens market has been made available in Asia.
The new range of contact lenses manufactured by the company is called 1-Day Acuvue Define and Johnson & Johnson is currently conducting an extensive advertising campaign, promoting it in eastern Asia with the help of a number of local celebrities, including Lee Min Jung, a famous Korean actress (Cyrano Agency, White Night).
According to Johnson & Johnson, 1-Day Acuvue Define lenses improve a person’s beauty naturally (making them look bigger, brighter and more defined) and, at the same time, protect their users from certain risks connected with wearing makeup. In addition, the lenses have strong filters blocking UV rays and can be safely used for longer periods of time.
Lee Min Jung stated that the new contact lenses could make a person look and feel beautiful without compromising his or her health.
The range includes three styles: Accent Style™, Natural Shine™ and Vivid Style™ to suit different personalities.
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