by Joel Harrison
24. May 2011 13:02
Vistakon, a division of Johnson & Johnson, is one of the world’s largest manufacturers of contact lenses and related products. The company is mostly known for the ACUVUE® Brand Soft Disposable Contact Lenses, which are distributed in more than 70 countries around the world. Its new corporate strategy may strengthen Vistakon’s position even more.
The company’s representatives declare that it has made innovation its main priority, which should lead – through expansion of product portfolio and rise in consumer satisfaction – to larger market share and higher profitability.
Furthermore, the strategy includes expanding Vistakon’s activity in numerous important markets, such as Brazil, China, Russia and India. In these countries, the company plans to concentrate on the 14-44 age group, because research shows that individuals from this age group are much more likely to wear contact lenses.
Vistakon believes that its research and development department will give the company further advantage over its competitors and improve its production processes.
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