by Joel Harrison
12. May 2011 18:47
CooperVision, the manufacturer of Avaira, ProClear and Frequency contact lenses, has launched its new website, providing both eye care practitioners and contact lens wearers with a great source of information.
The new website has much better usability and allows its users (who can register and then log in) to personalise what they see there. On the website, practitioners can find tools making it easier for them to carry out their activities (such as personalised information about the most popular CooperVision products, trial lenses, fitting tips, possibility to enter the location of their practice into the locator tool for patients).
Contact lens users will also find the redesigned website very convenient. A feature that most lens wearers should be interested in is Lens Finder, which gives lens recommendations on the basis of a person’s lifestyle; these recommendations can then be brought to an eye care specialist for detailed analysis. Moreover, the website also offers many rebates, free trial offers and an improved eye care practitioner locator tool, helping to find a practitioner in the user’s area.
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